Headquartered in Singapore, the brand-new zone comes in response to shared customer trends and development chances, stated the regions president Vismay Sharma.”Over 40% of the consumers (in the region) are less than 25 years old,” he stated. Japanese beauty company Shiseido supposedly tape-recorded double-digit development of one of its male makeup lines in 2020, as male consumers became more mindful of their look throughout pandemic-induced video conference calls.Sharma stated he expects the interest in male cosmetics to continue going forward, especially in the SAPMENA region.Particularly in Asia, we can see that males are much more critical about their skin, about the scents that they use, about their hairVismay Sharmapresident (SAPMENA), LOreal”In the past, men were not using enough charm items– so penetration was much lower, the per capita consumption was much lower, the frequency of use was much lower,” he said.Now, “especially in Asia, we can see that males are much more discerning about their skin, about the scents that they use, about their hair,” he continued.

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