Grape-Nuts will begin delivering at typical levels by mid-March, its moms and dad company Post Consumer Brands stated Thursday, putting an end to a weeks-long scarcity sparked by supply chain restraints and greater demand.”We guaranteed our devoted fans that we would strive to get Grape-Nuts back on shop shelves as rapidly as possible, and we are now devoting to an earlier-than-anticipated return date,” stated Kristin DeRock, Grape-Nuts brand name manager, who added that the company has actually ramped up production of the cereal.Post (POST) took the shortage as a marketing chance and is running a contest providing free Grape-Nuts for a year, plus $1.50-off discount coupons as a “token of apology” on its Facebook page.The shortage of Grape-Nuts comes as demand for durable goods has put a pressure on supply chains, resulting in loss of production. Cereal, a classification that was currently having a hard time pre-pandemic, has brought in customers attention again as more individuals are consuming breakfast in the house. Post isnt the only cereal producer battling supply issues. On Thursday, Kellogg (K) stated it has actually had trouble keeping Frosted Flakes and Corn Flakes on shop shelves, according to Bloomberg.”We were capacity constrained as we left the year,” Kellogg CEO Steve Cahillane stated on the businesss quarterly revenues call. “Nobody expected, clearly, the type of year that cereal would have.”From 2015 to 2019, the United States ready-to-eat cereal market dipped between 1% and 2% each year, according to information from Euromonitor International. By contrast, from 2019 to 2020 the marketplace grew by almost 20% to about $10.6 billion.Grape-Nuts has been around given that 1897, when it was developed by creator C.W. Post himself, according to the Grape-Nuts website. Its made with wheat and barley (but no grapes or nuts). Post likewise makes Honey Bunches of Oats, Pebbles and Raisin Bran brand names, among other cereals.– CNN Business Danielle Wiener-Bronner added to this report.

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