The head of Jeeps owner stated he is open to dropping the Cherokee name from cars after recent criticism from the Native American peoples leader.
Carlos Tavares, ceo of the just recently formed Stellantis NV, stated the business was participated in dialogue with the Cherokee Nation over its use of the name. Jeep has 2 models, the Cherokee compact sport-utility vehicle and larger Grand Cherokee, that it sells in the U.S. and beyond.
Asked in an interview if he would be prepared to change the Jeep Cherokees name if pushed to do so, Mr. Tavares stated, “We are ready to go to any point, up to the point where we decide with the appropriate people and with no intermediaries.”
“At this stage, I do not know if there is a real issue. If there is one, well, of course we will fix it,” Mr. Tavares stated, adding that he wasnt personally included in the talks.
Debate over the Cherokee name is amongst the issues facing Mr. Tavares, who took control of Stellantis when it was formed previously this year from the merger of Fiat Chrysler Automobiles NV and Peugeot-maker PSA. In the interview Wednesday, Mr. Tavares also discussed whether to minimize the companys 14 brands, making Fiat plants more competitive and his plan to stick to China.