The head of Jeeps owner said he is open to dropping the Cherokee name from lorries after recent criticism from the Native American tribes leader.
Carlos Tavares, chief executive officer of the just recently formed Stellantis NV, said the company was engaged in dialogue with the Cherokee Nation over its use of the name. Jeep has 2 models, the Cherokee compact sport-utility lorry and bigger Grand Cherokee, that it offers in the U.S. and beyond.
Asked in an interview if he would be prepared to alter the Jeep Cherokees name if pushed to do so, Mr. Tavares said, “We are prepared to go to any point, up to the point where we choose with the suitable people and with no intermediaries.”
“At this stage, I dont understand if there is a real issue. If there is one, well, of course we will solve it,” Mr. Tavares said, adding that he wasnt personally involved in the talks.
Debate over the Cherokee name is amongst the issues dealing with Mr. Tavares, who took control of Stellantis when it was formed previously this year from the merger of Fiat Chrysler Automobiles NV and Peugeot-maker PSA. In the interview Wednesday, Mr. Tavares likewise went over whether to cut down on the companys 14 brand names, making Fiat plants more competitive and his plan to stick with China.

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