FILE PHOTO: The Apple Inc logo design is seen hanging at the entryway to the Apple shop on 5th Avenue in Manhattan, New York, U.S., October 16, 2019. REUTERS/Mike Segar/File Photo( Reuters) – A federal jury in Texas stated Apple Inc should pay about $308.5 million to Personalized Media Communications LLC (PMC) for infringing a patent related to digital rights management.The jurors late no Friday directed Apple to pay a running royalty to PMC, which is normally based upon the quantity of sales of an item or service.PMC, a licensing company, had initially sued Apple in 2015 declaring the tech giants iTunes service infringed seven of its patents.Apple successfully challenged PMCs case at the U.S. patent workplace, but an appeals court in March last year reversed that choice, paving the method for the trial.The iPhone maker did not immediately react to Reuters ask for remark but informed Bloomberg that it was dissatisfied with the ruling and would appeal.” Cases like this, brought by companies that do not make or sell any products, stifle innovation and eventually damage customers,” Apple was quoted as saying by Bloomberg here.Sugarland, Texas-based PMC has infringement cases pending versus business including Netflix Inc, Alphabet Incs Google and Inc.The case is Personalized Media v. Apple Inc.Reporting by Derek Francis and Bhargav Acharya in Bengaluru; Editing by Kim Coghill