Lego stated Wednesday that its consumer sales jumped 21% last year, the outcome of a broader item range, e-commerce financial investments paying off and a surge of growth in China.”It is truly a result of a tremendous effort by the whole organization, particularly with all the things weve had to cope with throughout the year,” CEO Niels Christiansen informed CNBC.Due to the pandemic, Lego was forced to close manufacturing sites in Mexico and China, briefly shutter some retail areas and saw its circulation expenses rise as shipping became more expensive.Despite these headwinds, the privately held Danish toymaker reported income for the year that topped 43.7 billion Danish krone, or about US$ 6.99 billion, up 13% compared with 2019.Top-sellers ranged from classic Lego sets to themed product from Nintendos Super Mario and Disneys Star Wars, Christiansen stated. In recent years, the toymaker has made a push into the Chinese market, opening dozens of physical locations.While Lego has actually been part of the culture in other regions like the U.K. and the United States, parents in China did not grow up with the iconic colored blocks.

Lego said Wednesday that its consumer sales jumped 21% last year, the outcome of a broader item range, e-commerce investments paying off and a rise of growth in China.”It is really a result of a significant effort by the entire company, specifically with all the things weve had to cope with throughout the year,” CEO Niels Christiansen informed CNBC.Due to the pandemic, Lego was required to close producing sites in Mexico and China, temporarily shutter some retail places and saw its distribution expenses rise as shipping ended up being more expensive.Despite these headwinds, the independently held Danish toymaker reported revenue for the year that topped 43.7 billion Danish krone, or about US$ 6.99 billion, up 13% compared with 2019.Top-sellers varied from traditional Lego sets to themed item from Nintendos Super Mario and Disneys Star Wars, Christiansen stated. In recent years, the toymaker has made a push into the Chinese market, opening dozens of physical locations.While Lego has actually been part of the culture in other regions like the U.K. and the United States, parents in China did not grow up with the renowned colored blocks.

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