The New York Times has entered the NFT game, offering the chance to own “the first article in the almost 170-year history of The Times to be dispersed as an NFT”– and its offered for best around $560,000. While the Paper of Record isnt the first brand name (and even the first wire service) to offer among the digital tokens, its definitely been one of the more effective.
The auction for the NFT was revealed in a column by Kevin Roose, which functions as both an NFT explainer and a sales pitch for why somebody ought to buy the article. The author is also able to talk about what the procedure of really minting an NFT and putting it up for auction is like.

Like other branded NFTs, the NYT added a few extras to sweeten the deal. Of course, theres a PNG of the post that the NFT indicate, but the buyer will likewise be sent out a congratulatory voice memo from the host of The Daily podcast and be included in a follow-up article about the NFTs sale.
Similar to numerous of the top quality NFTs, the earnings of the sale will be going to charity (specifically the NYTs Neediest Cases Fund). Which is terrific, since its a mind-boggling amount of cash: enough to purchase two millennias worth of NYT digital memberships. The paper hasnt yet said if or how it plans to offset the carbon emissions from the sale.
When requested for discuss the sale, Roose simply responded with “wow.”.

The NYT made a NFT!My brand-new column is about NFTs, and I likewise turned the column into a NFT and put it up for auction on @withFND, with earnings going to charity. Quote away, and you could own the first NFT in the papers 170-year history.— Kevin Roose (@kevinroose) March 24, 2021