” We may be changing out our K for a T, but what we arent changing is this brand names dedication to making best-in-class automobiles for people and motorists all over,” stated Scott Keogh, president and CEO of Voltswagen of America in a press release. This name modification signifies a nod to our past as the peoples cars and truck and our firm belief that our future is in being the individuals electric cars and truck,” Keogh said.
Original story, 7:53 am: On Monday, vehicle reporter twitter was roiled by the news that Volkswagen– literally the individualss cars and truck in German– was going to change its name in the US. According to CBNC, a news release published on VWs United States media website on March 29, however dated April 29 and given that deleted, stated that from this May, VW will now mean Voltswagen.
Yes, volt, with a T, as in the step of electric possible called for Italian scientist Alessandro Volta, and not volks, which is German for people. The release apparently discussed the rebranding as a “public statement of the businesss future-forward investment in e-mobility.”
Once the rebranding is in effect, gasoline-powered VWs will simply carry the renowned VW logo design (in dark blue), so precious by fans of the Beastie Boys that they utilized to rip them off every car they could. On the other hand, electric VWs– like the qualified ID.4 crossover– will happily wear a Voltswagen badge, with the VW logo in light blue to distinguish the “EV-centric branding.”
CNBC says it confirmed the name modification with “An individual acquainted with the businesss plans” who “asked to stay confidential due to the fact that the plans were not suggested to be public yet.” A couple of hours later on, Road and Track released a confirmation of the story, pointing out “a senior employee at Volkswagen of America, who asked not to be named.”
Around the exact same time, I connected to some people at VW. Mark Gillies, VW of Americas head of communications, is usually extremely responsive to questions, but my question from the other day is still merely revealing as “provided.” Another of his associates responded to an email inquiry with “Sorry, I cant talk about this.”
A no remark might be read as a confirmation– after all, if it was incorrect, VW would call it bollocks, and it hasnt. And VW of Americas present COO is Johan de Nysschen, the South African executive who is notorious for pressing through a complicated renaming of all of Infinitis item line up, then doing exactly the very same at Cadillac. And a domain name registration lookup reveals that the URL voltswagen.com has been owned by someone in Germany (as determined by a +49 country code) given that 2003, although the computer registry expires this coming April 18.
Nevertheless, I still dont purchase it. And Im not alone in my hesitation; over at Jalopnik, numerous authors have actually even assured to get VW tattoos should this rebranding show to be true. For one thing, this appears to be even more pointless habits than we are utilized to from VW, even if it is all amped-up about electrical automobiles now. Whats more, while Volkswagen is a live United States trademark, USPTO has nothing in its Trademark Electronic Search System database for “Voltswagen.” (Which recommends to me that someone might make a fast buck by registering the trademark initially, were they so inclined.) And this coming Thursday is, obviously, April 1, when people, especially on the Internet, love to play pranks.
In March 2021, Volkswagen of America rebranded as Voltswagen.
In April 2020, Volkswagen modified its business logo.
Listing image by Volkswagen
Around the exact same time, I reached out to some people at VW. A no comment could be checked out as a verification– after all, if it was untrue, VW would call it bollocks, and it hasnt. And VW of Americas current COO is Johan de Nysschen, the South African executive who is infamous for pushing through a confusing renaming of all of Infinitis item line up, then doing precisely the exact same at Cadillac. And Im not alone in my uncertainty; over at Jalopnik, several authors have even guaranteed to get VW tattoos should this rebranding show to be real. For one thing, this seems to be far more pointless behavior than we are used to from VW, even if it is all amped-up about electric vehicles now.